Bill Dettman,

Digital Marketing Guy / Consultant

An entrepreneur and marketing professional for nearly three decades, Bill built a successful online direct-response company (PSSL.com) that he successfully sold in ’04. Bill’s marketing leadership at PSSL resulted in his company receiving over 25,000 monthly inbound sales inquires to his 60 person sales staff.

Bill consults with a limited number of companies and service providers in developing their branding and digital marketing strategies. "I can usually determine if a business or service provider is missing out on potential new market share in about 10 minutes," Bill said. "The fact is, the majority of today's small to medium sized companies continue to leave sale dollars up for grabs while wasting major marketing and advertising dollars on strategies that just aren't working."

As the Director of Sales and Marketing for Sheri Dettman & Associates, Bill oversees business planning, budgeting, marketing and advertising for the successful Palm Springs area real estate brand of Sheri Dettman & Associates.

The '60's In The Palm Springs Area Desert
"My parents started bringing me out to the desert from the LA area in the 60's. I've lived in Hawaii and some other wonderful places, but I kept coming back to the desert. The proximity to LA, San Francisco, San Diego and Las Vegas, plus having the mountains and beaches nearby is hard to beat."

Early in his career Bill was a professional skater with Ice Capades and toured with the show for seven years. Bill then moved behind the scenes as a Theatrical Lighting Director, first for Ice Capades, and then working with a number of rock and jazz acts including designing the staging and production for the band Heart's Little Queen Tour in the U.S. and Europe.

With his showbiz background, and after getting off the road, Bill launched one of the first mobile DJ companies in California in the last 70's. Bill spun records for major TV production wrap parties in the 70's and 80's including for the cast and crew of Dallas, The Walton's, Dukes of Hazard, Eight Is Enough and more. Bill's mobile DJ service grew to become PSSL, one of the larger suppliers of DJ, Pro Audio and Stage Lighting gear, in the United States with a staff of 100 based in Cypress, California.

Bill and his wife Sheri enjoy travel and describe themselves as 'foodies.' They enjoy regular visits to Vancouver, Canada and Bend, Oregon. Bill is a golfer who was fortunate enough to play in the Bob Hope Classic PGA Tour event here with Corey Pavin, Justin Leonard, Mike Weir and John Daly. He is a member of the Palms Golf Club in La Quinta and a fitness/social member of the Citrus Club and La Quinta Resort.

Email Bill