5 Marketing Mistakes To Avoid In Real Estate

Mistake #1: Using To Many Words. It’s not what you say it’s what you don’t say. People tend to scan so they can easily be turned off or worse, turned away by wordy websites, ads, emails, and newsletters. After writing an article, consider editing it by 50%. Then consider another 25% cut.

Mistake #2: Not Branding Consistently. Your brand is your business. All marketing and communication should include consistent branding and a consistent look.

Mistake #3: Not Tracking Results. Any money you invest in marketing that you can’t quantify is wasted money. Over the course of your budget year, you should be able to see a consistent return on your marketing investments. Marketing should be an income producer not an expense that takes away from your bottom line.

Mistake #4: Why I’m Tops. Prospects don’t really care how many awards you’ve won or that you’re number one. Prospects want to be taken care of with great customer service and to have their needs met. Great branding does not put you on a pedestal for the world to admire. Great branding puts your clients on a pedestal and you in a position to serve their needs.

Mistake #5: Breaking the Three Second Rule. New online prospects will generally give your website about three seconds on their first visit. If they don’t see value that can help them solve their problem, they are on to the next website until they find one that ‘sticks.’